A 360° Look at AI in the Real World
A podcast that explores the sweeping impact of artificial intelligence across society, industry, and governance — through the voices of those shaping its future
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Testimonials
"Finally, a podcast that talks about AI without sounding like a TED Talk or a doomsday prophecy. Practical, smart, and surprisingly funny in moments."
"The interview with Jonathan Baier changed how I think about threat intelligence. I literally sent it to our entire security team."
"As a founder, this is my go-to listen every other week. No fluff, just real talk about what it takes to actually implement AI in complex systems."
"The diversity of guests is unreal—one episode you're learning about firewall architecture, the next you're deep in AI ethics and global policy. It's like an MBA in AI adoption."
"This podcast actually helps me make decisions. I come for the guests, stay for the frameworks, and leave with 2–3 ideas I bring to my team."
"I've been in tech law for 20+ years, and the episode with Jerry Silber nailed what most podcasts miss—AI isn’t just a tech issue, it’s a legal time bomb if you’re not thinking ahead."
Frequently Asked Questions
What is How Hard Can It Be about?
How Hard Can It Be explores the real-world challenges of adopting AI inside large enterprises. We go beyond the hype to unpack the systems, strategies, and human decisions behind responsible, secure, and scalable AI adoption—through conversations with top experts in policy, security, ethics, and innovation.
Who is this podcast for?
Our audience includes enterprise leaders, technical founders, policy thinkers, product builders, and anyone curious about how AI is actually deployed in complex, high-stakes environments. If you're tired of abstract AI talk and want grounded insights, this show is for you.
What makes How Hard Can It Be different from other AI podcasts?
We focus specifically on enterprise adoption, with a lens on security, governance, and practical implementation. Every guest brings domain-specific insights—from cyber pioneers to legal minds to former government officials—offering unique angles you won’t find in typical tech shows.
Who are some of your guests?
Guests include pioneers and thought leaders like:
- Jonathan Baier — technology executive, DevOps author, Kubernetes expert, and AI infrastructure strategist
- Jerry Silber, Adjunct Professor at Pace University Law School, former Deputy General Counsel at Verizon, and a leading AI policy and ethics advocate
- Dr. Chris Bronk—Associate Professor at the University of Houston, Associate Director of the Center for Information Security Research & Education, former U.S. Foreign Service Officer, and author of Cyber Threat: The Rise of Information Geopolitics in U.S. National Security
Where can I listen?
You can find How Hard Can It Be on all major podcast platforms including Spotify, Apple Podcasts, YouTube, and here on our official website.
How often do new episodes come out?
We release a new episode every week. Each one is deep, practical, and focused on timeless insight—so it’s worth a re-listen.
How can I suggest a guest or topic?
We’d love to hear from you! Reach out through our contact form below. We’re always looking for voices with real-world experience in building, governing, or securing AI.
Get in touch
Become part of our growing community. Reach out with topic suggestions or questions. We’d love to hear from you!
